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TCL Electronics renews partnership with Netflix, plans global expansion

Smart TV manufacturer TCL Electronics Holdings Limited announced over the weekend that it recently renewed its global partnership with Netflix.

“The cooperation with Netflix will further scale up the company’s overseas Internet business and add one more valuable partner to the company while expanding its global markets,” a release issued by TCL Electronics stated.

A TCL showroom (Photo: The News Pakistan)

TCL TV users can access Netflix content either through the pre-installed Netflix app on the device’s start-up page or pressing a shortcut button on the TV’s remote control.

The global TV market share of TCL Electronics has been increasing dramatically in recent years. With this in mind, the electronics company expects that the renewed partnership with Netflix will further increase its revenue of overseas Internet business and consolidate its leading position as the first Chinese enterprise in the industry to gain large-scale and sustainable revenue from overseas Internet business.

The Netflix building in Hollywood, California, USA. (Photo: Verdical Group)

Both TCL and Netflix are hoping to finalise the global cooperation as soon as possible in order to take advantage of mutual benefits.

Looking ahead, TCL Electronics is planning to deepen its strategic cooperation with its overseas Internet business partners, propel internationalisation of its brand awareness and strengthen its brand influence, continuously optimise global manufacturing layout and grow global market share, and increase the proportion of revenue and profit of Internet business.

“TCL Electronics … will push forward its Internet business and the strategy of ‘AI x IoT’ and realise hardware + software + the interconnection of all devices and integration of various scenarios…”

— TCL Electronics Holdings Limited

“TCL Electronics aims to become a global leading smart technology company with recurring and sustainable Internet business revenue and create greater value for shareholders,” the company declared.

“TCL Electronics has always been committed to providing customers with better user experiences. The company will push forward its Internet business and the strategy of ‘AI x IoT’ and realise hardware + software + the interconnection of all devices and integration of various scenarios, and to provide users with smart and healthy living products and services,” TCL Electronics added.