The United States recorded its biggest shopping day ever when ‘Super Saturday’ eclipsed last month’s Black Friday sales for the first time.
Buoyed by a shortened holiday shopping period, which saw six fewer days between Cyber Monday and Christmas than last year, the Saturday before Christmas Day (December 21) saw sales of US$34.4 billion according to Bloomberg. To combat the reduced holiday period, many retailers began their sales earlier, Adobe Analytics said.
The news outlet cited Customer Growth Partners in its report which said that the nation’s top four large retailers – Walmart, Amazon, Costco and Target, pushed the best traffic seen in years.
For comparison, Black Friday on November 29, brought in US$31.2 billion, 10 per cent less than Super Saturday, while the increasingly popular Cyber Monday on December 2 saw sales of US$19.1 billion, according to Customer Growth.
Despite fewer people going to malls, the percentage of people who go to malls and make a purchase increased which resulted in improved performance by many retailers.