Spotify will stop running political ads in 2020.
According to reports, the company said it will not run political advertisements to its roughly 141 million free listeners beginning early next year as it is not currently able to reliably review them.
In a statement to digital Ad Age on Friday, the company said “At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”
“This is the right thing to do for democracy in America and all over the world.”Former United States Secretary of State, Hillary Clinton
The streaming service has run ads Democratic presidential candidate Bernie Sanders and the Republican National Committee in past.
Spotify said it would re-evaluate the decision as it its capabilities grow.
Twitter announced in November that it would no longer support political advertising. In a series of tweets, CEO Jack Dorsey said “A political message earns reach when people decide to follow an account or retweet,” Dorsey wrote. “Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money.”
Dorsey continued that “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle. It’s worth stepping back in order to address.”
While Twitter’s changes affected its global audience, Spotify’s only affect the US as that is the only country where political advertisements were being run.
The decision was met by mixed reactions as many leading Democrats, including former presidential hopeful Hillary Clinton, praised the move while President Donald Trump’s 2020 presidential campaign manager, Brad Parscale, in a tweet called it “a very dumb decision” as it would lose “hundreds of millions of dollar in potential revenue”.
Clinton, on the other hand, tweeted “This is the right thing to do for democracy in America and all over the world” before tagging the account of the world’s largest social media platform with “What say you, @Facebook?”
Facebook has long held firm on its decision to allow political advertising, including those with misinformation, which has fuelled discussions on the site being used to share targeted messages and possibly influence elections.