Louis Vuitton has announced a multi-year partnership with the National Basketball Association (NBA).
The agreement is the first of its kind for the luxury fashion retail brand and a major North American sports organisation.
Louis Vuitton Chairman and Chief Executive Officer Michael Burke commented: “Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together.
“Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues — victory does indeed travel in Louis Vuitton.”
“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together.”— Louis Vuitton Chairman and Chief Executive Officer Michael Burke
The agreement will include the creation of an exclusive travel case for the league’s Larry O’Brien Championship Trophy. The case will both house and display the trophy given to the NBA champions for years to come.
NBA and Louis Vuitton will collaborate on the development of a content series around the trophy and its newly developed case. An annual limited-edition NBA capsule collection will also be developed by the fashion brand, with details regarding that to be released in the future.
NBA Deputy Commissioner and Chief Operating Officer Mark Tatum said: “The NBA Finals is defined by iconic players and memorable performances, culminating with the presentation of the Larry O’Brien Trophy.
“The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”