JetBlue Airways on Tuesday announced that it will now offer a basic economy fare but without some of the add-ons of other seat options.
Basic Blue is being introduced as the company’s response to similar moves by its major competitors, including Delta and American Airlines, as they try to increase competitiveness against low-cost carriers like Spirit Airlines.
However, passengers travelling on Basic Blue’s reduced fare will not get refunds for cancellations and will board last. Additionally, they will only be able to choose a seat during the 24-hour check-in period before departure.
“Our new low fare will be anything but basic, designed to help customers save while still offering the full JetBlue experience.”– JetBlue’s president and COO, Joanna Geraghty
What’s more, customers will not have the ability to change flights.
For those just looking to get to their destinations, the change presents a welcomed option as they will still have access to all the airline’s main offerings including a carry-on bag, free Wi-Fi, snacks, drinks and seat-back television.
That said, Basic Blue passengers will still be required to pay for checked bags, as with most other seat classes.
“Our new low fare will be anything but basic, designed to help customers save while still offering the full JetBlue experience,” said JetBlue’s president and COO, Joanna Geraghty, in a press release. “This will attract ultra-low-fare seekers to JetBlue, where we can take better care of them than other airlines do.”
JetBlue has an average of 1,000 flights daily and transports more than 42 million customers to cities in the United States, the Caribbean and Latin America annually.