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Various Hasbro products sit on display in their showroom during the International Toy Fair Thursday, February 9, 2006 in New York. (Photo: Daniel Acker/Bloomberg News)

Hasbro shares climb after profit tops estimates on Frozen 2 toys

Various Hasbro products sit on display in their showroom during the International Toy Fair Thursday, February 9, 2006 in New York. (Photo: Daniel Acker/Bloomberg News)

Hasbro Inc posted earnings that topped analysts’ estimates as toys based on Frozen 2 and Star Wars helped it overcome the fallout from President Donald Trump’s trade war with China. The shares jumped in early trading.

Excluding some items, profit of US$1.24 a share far outpaced the US$0.88 average projection. Revenue rose three per cent to US$1.43 billion, the Pawtucket, Rhode Island-based toymaker said Tuesday. That was shy of estimates for US$1.44 billion.

Hasbro has bounced back after the threat of tariffs weighed on the third quarter, disrupting the company’s supply chain and leading some retailers to cancel shipments. It has been working to diversify its supply chain to reduce its reliance on sourcing in China.

Hasbro gains as Frozen 2, Star Wars toys bolstered quarterly results
Sales of Frozen 2 merchandise has boosted profits at Hasbro Inc. (Photo: YouTube)

On an earnings call with analysts Tuesday, Chief Financial Officer Deborah Thomas said the coronavirus has disrupted Hasbro’s supply chain and commercial operations in China. She said the impact on its business to date is small, though it’s difficult now to quantify the potential magnitude.

Shares of Hasbro rose as much as 9.3 per cent in premarket trading before paring some of the gains. The stock had dropped 4.5 per cent this year through Monday’s close after advancing 30 per cent last year.

Hasbro recently completed a US$4 billion, all-cash purchase of British production and distribution company Entertainment One Ltd, giving it access to new content with brands like Peppa Pig and PJ Masks. (Photo: Broadband TV News)

Revenue in the entertainment, licensing and digital segment rose 22 per cent last year. Hasbro recently completed a US$4 billion, all-cash purchase of British production and distribution company Entertainment One Ltd, giving it access to new content with brands like Peppa Pig and PJ Masks.

Magic: The Gathering Arena and the Transformers: Bumblebee film helped drive entertainment and licensing revenue. Analysts forecast Hasbro bested its rival Mattel Inc over the holiday season, with a strong showing from Frozen and Star Wars-branded products.

— Bloomberg