Digicel founder and boss Denis O’Brien and rock legend U2 have teamed up to back an initiative called Endeavor which will lend support to both Republic and Northern Irish start-ups.
With offices in Dublin, Endeavor is a non-profit organisation (NPO) that supports, mentors and finances budding entrepreneurs.
Talking about Endeavor, U2’s The Edge said: “The aim of Endeavor is to enable homegrown entrepreneurs and to ultimately provide a societal benefit for the island of Ireland.
“We’re interested in supporting entrepreneurs, North and South of the border. But also, the opportunities that Endeavor offers are beneficial for the people outside of Dublin, so we are urban, rural, north and south.”
Both O’Brien and U2 have been ambassadors for Irish enterprise for years now and they must be commended for seeking to bring both parts of Ireland into this initiative.
“I think every rock and roll band is entrepreneurial. It’s about ideas, it’s about self-belief and a touch megalomania in there somewhere.”The Edge
Endeavor was founded in 1997 by Linda Rottenberg and has helped some 2000 entrepreneurs build companies across the world, generating revenues of $20 billion last year.
“As part of Endeavor’s global support network, Endeavor Ireland will help the country’s highest growth companies scale up and expand internationally, while providing a platform for entrepreneurs to pay their success forward locally, furthering the entrepreneurial ecosystem and enabling future generations of Irish founders,” said Rottenberg.
Endeavor will now select 6 Irish businesses each year which will have to go through the rigours of the start-up phase and will have to show potential for growth with the ability to scale to ten times their initial size.
So why is U2 getting behind Endeavor to help Irish entrepreneurs?
“I think every rock and roll band is entrepreneurial. It’s about ideas, it’s about self-belief and a touch megalomania in there somewhere”, said Edge.