Apple TV+ launches in crowded streaming market

The much-anticipated Apple TV+ launched in over 100 countries and regions yesterday (November 1).

Photo: Apple.com

The video streaming service entered the competitive market with all original shows, movies and documentaries financed by Apple.

Subscribers will pay US$4.99 per month for the service which is available to customers on Apple products iPhone, iPad, Apple TV, iPod touch, Mac as well as select Samsung smart TVs, Roku and Amazon Fire TV devices and on the web at tv.apple.com, the company said yesterday.

Apple TV+ will be available free for a year for devices purchased after September 10, 2019. (Photo: theverge.com)

People who purchased an Apple device after September 10, 2019 will have the service available free for a year.

The launch comes at a time when several streaming services are about to enter an already crowded domain. November will also see the launch of Disney’s Disney+, while HBO’s “HBO Max” service and NBC Universal’s “Peacock” will follow next year.

Industry leader Netflix has 150 million subscribers.

Netflix, the industry leader with 150 million subscribers, Hulu and Amazon Prime Video already have an early if tenuous head start.

Apple will be betting on its small, but heavily bankrolled, library to make a dent quickly. The company reportedly spent US$6 billion on developing content for the fledgling service. Major stars Jennifer Aniston and Reese Witherspoon were recruited to produce and star in its flagship “The Morning Show”, a series chronicling the lives of television anchors after a sexual misconduct fallout. Apple spent US$300 million for two seasons of the show, according to reports, which has been met with lukewarm early reviews.

The Morning Show is one of Apple TV+’s original offerings. (Photo: apple.com)

Additionally, well-known media mogul Oprah Winfrey will feature on the platform with her “Oprah’s Book Club”.

“The Morning Show” along with shows “See” and “For All Mankind” all debuted their first three episodes and will release a new episode weekly every Friday on the Apple TV app, the company said. “Additionally, all episodes of “Dickinson,” as well as kids and family shows “Helpsters,” “Snoopy in Space” and “Ghostwriter,” are available to watch now.”