Adidas Chief Executive Officer Kasper Rorsted (File photo)

Adidas, Peloton form partnership to tap pandemic fitness demand

Adidas Chief Executive Officer Kasper Rorsted (File photo)

Adidas AG and Peloton Interactive Inc are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic.

A storefront for fitness and lifestyle brand Peloton (File photo)

The German sportswear maker and the New York-based at-home fitness platform said the “Adidas x Peloton SS21 collection” marks the start of a collaboration between the brands. Items will be available starting March 25 on the companies’ websites and in select stores and showrooms, with prices ranging from US$30 to US$85, they said in a statement Thursday.

Peloton has become synonymous with the pandemic era, attracting a legion of fans with its technology-infused stationary bikes and treadmills. Peloton fitness instructors Robin Arzón, Ally Love and Cody Rigsby were involved in the design process for the 11-piece collection, which will feature neon hues, text graphics and “nods to a ‘90s attitude,” according to the statement.

Adidas said earlier this month that it’s targeting sales growth of as much as 10 per cent annually through 2025 as it focuses more on e-commerce and sustainable materials.

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