For many shoppers in the United States, or at least those fortunate enough to live in or near New Jersey, it’s beginning to look a lot like Christmas.
Just in time for the festive season, Toys ‘R’ Us opened its first store in the US today, two years after declaring bankruptcy and closing some 700 stores.
The store, which opened at the Westfield Garden State Plaza in Paramus, New Jersey, is one of two planned physical Toys ‘R’ Us locations; the second will open at The Galleria, A Simon Mall in Houston, Texas on December 7, the company.
Additionally, the Toys ‘R’ Us will see its online presence via its website being powered by Target.
CEO at Tru Kids, “Toys ‘R’ Us’ parent company, Richard Barry, said the brand is “built into the fabric of childhood and for more than 70 years has been the most trusted source for toys and play.”
Barry added that “With the return of Toys ‘R’ Us stores in the US, we are bringing a highly engaging, experience-driven retail destination that celebrates play and deepens the connection between the world’s best toy, play and entertainment brands and customers.”
Some 40 brands, including Hasbro, The Lego Group and Nintendo, will be carried in the stores providing hundreds of popular products and toys “carefully curated and showcased in highly experiential smaller-format spaces,” the company said.
At the time it filed for bankruptcy, Toys ‘R’ Us had about US$US5 billion in debt and spent roughly US$400 million annually to service it. More than 30,000 employees were in the United States when the company shuttered.