The international fashion icon debuted his ‘DB Eyewear by David Beckham’ range, following its official launch in Milan this week – taking to Instagram to tease his 60.2 million followers with the new product line.
Beckham’s collaboration with eyewear company Safilo Group, boasts some sleek sunglasses with a modern style and edge in line with the ambassador’s persona.
“I’m so proud to share my first ever eyewear collection today @dbeyewear. Thank you to the Safilo team I have loved working with you to create this range,”
“I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do.”– David Beckham
The glasses, made in Italy, are the first project spawned from the English football legend’s 10-year partnership with Safilo Group, which was first announced in 2019.
“I wear sunglasses all the time and this is a category that I love. So, it’s important to me to work with a partner who cares as much about the design and craftsmanship of the product as I do,” Beckham said at the time.
Safilo Group prides itself as is the world’s best designer, manufacturer and distributor of sunglasses, optical frames, sports eyewear and products.
Safilo’s strong craftsmanship expertise dates back to 1878 and translates into its design projects through its high-quality products created, it said.
With an extensive wholly owned network of subsidiaries in 40 countries, Safilo has more than 50 distribution partners in key markets.
Safilo’s portfolio encompasses: own core brands Carrera, Polaroid, Smith, Safilo, Oxydo, and licensed brands: Dior, Dior Homme, Fendi, Banana Republic, BOSS, Elie Saab, Fossil, Givenchy, havaianas, HUGO, Jimmy Choo, Juicy Couture, kate spade new york, Liz Claiborne, Love Moschino, Marc Jacobs, Max Mara, Max&Co., Moschino, Pierre Cardin, rag&bone, Rebecca Minkoff, Saks Fifth Avenue, Swatch and Tommy Hilfiger.