Cruise Lines International Association (CLIA), the global cruise industry trade association, has issued its 2019 Cruise Trends and State of the Cruise Industry Outlook, with findings which indicate that the opportunity to appear on Instagram in diverse global spots is a hot trend driving the industry.
CLIA states that Instagram photos are driving interest with passengers who are filling the site with experiences both onboard and on land. Rejuvenation and fitness are the second hot trend.
Additionally, it notes that the off-peak season is rising in popularity as people flee cold weather for warmth.
“This generation like the one before, prefers experiences over material items and is seeking out travel.”
In a review of seven Regions Around the World: Australasia, Brazil, Europe, North America, Asia, Canada and the UK and Ireland , CLIA said Generation Z is becoming the biggest segment and may be number one by the year 2020—outpacing even Millennials.
Unique experiences, such as music festivals at sea, are attracting this new category. CLIA says for 2019 up to 30 million passengers are expected to cruise compared to 28.2 in 2018.
“This generation like the one before, prefers experiences over material items and is seeking out travel,” the site states.
For the Caribbean region, cruiseindustrynews.com reports that the region remains the single largest sailing region for the cruise industry since its launch in the late 1960s.
For 2019, the industry site said that it expects an estimated 39 percent of the global cruise capacity to be placed in the region, consistent with the past five years.
Cruiseindustrynews.com puts the number expected to cruise in 2019 at nearly 28 million, of this a record 11 million will sail in the Caribbean, up 5 percent from 2018.
Cruiseindustry.com says in the Caribbean safety, year-round summer weather, proximity to homeports and the world’s largest cruise market (the United States), and airlift connectivity from European markets are driving factors.