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The photo shows the Productive Business Solutions building in San Salvador, the capital of El Salvador (Photo contributed)

PBS to increase Latin American footprint with new acquisition

The photo shows the Productive Business Solutions building in San Salvador, the capital of El Salvador (Photo contributed)

Productive Business Solutions (PBS) has revealed that its acquisition of the El Salvador-based Hightech Corporation (HTC) will deepen its access to several Latin American markets and improve its service capabilities.

Just last week, on December 19, PBS announced through the Jamaica and Barbados stock exchanges that it had agreed to purchase 100 per cent stake the information technology (IT) outfit for an undisclosed sum. With the acquisition, PBS will increase its staff complement by over 100 professionals and strengthen its Advanced Services and Solutions division.

From partnership to integration

According to Pedro Paris, CEO of PBS, “HTC’s profile aligns culturally and operationally to the business vision of the PBS Group. It is a regional software, education and services company, specialising in digital business transformation solutions, where human capital is one of its main assets.”

CEO of PBS Group Pedro Paris …”[HTC has] had a successful penetration in the telecommunications sector, where PBS expects to improve its presence.” (Photo contributed)

“They have implemented more than 120 successful projects, have more than 100 certifications and more than 40 regional clients in countries such as Honduras, El Salvador, Colombia, Bolivia, Dubai. Additionally, they have had a successful penetration in the telecommunications sector, where PBS expects to improve its presence,” he told Caribbean Business Report.

Considered a “leader” in Central America’s IT infrastructure market, HTC has a portfolio of intellectual rights, distribution certificates, patents and source code — all included in the acquisition. The company also enjoys proprietary partnerships with Oracle, Red Hat and Quadient.

With an education division called “HTC University”, the Latin American company is one of a few authorised operators of Oracle and Red Hat learning centres in the region, while handling sales and support services for Quadient in Honduras. As a partner of PBS for several years, HTC provides operational support in El Salvador, Honduras and Costa Rica.

“The contribution of HTC has been fundamental to the success of many projects in the public sector and financial sector”

— Pedro Paris, CEO of PBS Group

“The contribution of HTC has been fundamental to the success of many projects in the public sector and financial sector,” Paris revealed.

The acquisition will, therefore, allow PBS to integrate its infrastructure solutions and services with those of HTC and position itself as a single point of contact for clients. As a business advisor in IT business continuity, HTC’s staff will continue to advise clients on enterprise architecture, systems performance management, and best practices.

A new PBS subsidiary

However, Paris pointed out that HTC will maintain a distinct identity and will not be rebranded. Rather, the company will become a subsidiary of PBS.

“Strategically it was decided that HTC will operate as an independent subsidiary within the PBS group. HTC has strong brand awareness in El Salvador, Honduras and Costa Rica, but… it will operate within the PBS brand. The HTC brand will remain for now in certain markets,” the CEO informed Caribbean Business Report.

To this end, PBS has tapped recently appointed Vice-President of Advanced Services and Solutions Mauricio Naranjo to head the HTC operation. As part of his portfolio, Naranjo will also have responsibility for the Oracle, Red Hat and Quadient brands.

PBS Vice-President of Advanced Services and Solutions Mauricio Naranjo has been tasked with leading Hightech Corporation as part of his portfolio. (Photo contributed)

Looking ahead

In the short term, the company plans to create a road map for the growth of the company’s portfolio of products and services, as well as develop an expansion plan in countries that have high business potential, such as Costa Rica and Guatemala.

“We are thrilled about where HTC is today and where it can be in five years. Very few companies in the region have the capabilities PBS and HTC offer combined,” Paris shared.

A view of San Salvador, capital of El Salvador

“Our new scope takes us to offer and deliver more sophisticated services and meet the IT needs of multiple industries with complex IT requirements,” he added.

PBS operates in Central America and the Caribbean, also as a partner of Xerox and Cisco.

Commenting on the acquisition, HTC General Manager David Morales stated, “We’re delighted with this transaction as it will allow us to accelerate our growth, regional presence, and ability to expand our research and development capabilities to help our clients drive agility, and new capabilities into their businesses.”