Tru-Juice has increased its pineapple production in a bid to becoming Jamaica’s leading supplier of the product.
Tru-Juice, the flagship brand of Trade Winds Citrus Limited, has planted 1.35 million pineapple suckers so far, with an intent to increase this to 1.6 million in its initial phase.
The company, which is already a leading grower of oranges, said its introduction of locally grown pineapples is to meet the high demand and the country’s inability to supply that need.
Managing Director of Trade Winds Citrus, Peter McConnell, said “We are pleased to have Jamaicans working to produce something that globally can be considered as top-notch quality. We have acquired cutting-edge technology to ensure the future success of the project. We have been very precise with our land preparation, the planting density, the fertiliser program and the constant monitoring for pests and disease.”
Tru-Juice planted its first batch of pineapples in October 2018, and reaped its first crop last month.
In light of the current coronavirus pandemic, McConnell added, “The Vitamin C component of pineapples is especially important in today’s battle against the COVID-19 disease in Jamaica; and as such we encourage all Jamaicans to build their immune systems with an adequate daily dose of Vitamin C and stay strong.”
Adding to that, Tru-Juice Marketing Manager, Lauren Mahfood said “Trade Winds believes in brand Jamaica. We are a dynamic and innovative company that continues to invest in Jamaica and agriculture in particular. The pineapple project is an example of that commitment and we look forward to Jamaicans enjoying our truly sweet and delicious pineapples,”
The company said it is committed to producing high quality products made from locally grown fruits and vegetables, having invested heavily in agriculture, which it said is important to effectively sustain the nation.