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Sugarcane Bay resort to boost Jamaica’s tourism

Sugarcane Bay, the latest offering from Karisma Hotels and Resorts, has officially broken ground for Jamaica’s newest tourism real estate development. The new luxury development will be located in Llandovery, St Ann.

Prime Minister Andrew Holness (fourth from left) with other stakeholders at the Sugarcane Bay development groundbreaking.

Ideally located, Sugarcane Bay is a secluded paradise tucked away on the island’s lush northern shore and represents an impressive total investment of over one billion, making it one of the largest and most ambitious tourism developments in Jamaica’s history.

The new gated community will feature 10 oceanfront plots for hotels and mixed-use developments with an estimated 4,700 rooms to be built over the next decade. The development is also expected to create 10,000 permanent jobs in Jamaica, bring 375,000 visitors to the destination annually, and generate estimated revenue of $850 million per year for the Jamaican economy.   

Prime Minister Andrew Holness, speaks at the groundbreaking ceremony for a US$1 billion multi-resort development – Sugarcane Bay Jamaica- in Llandovery, St Ann on Friday.

Furthermore, the development has extensively incorporated the services of local professionals-the project’s consultants, engineers and project managers are all Jamaicans.

The Sugarcane Bay development has garnered widespread interest and support from both the public and private sectors alike who have welcomed the investment and the benefits it will bring to the people and economy of Jamaica. Prime Minister Andrew Holness delivered the ceremony’s keynote speech, while Minister of Tourism Edmund Bartlett delivered special remarks. The event was also attended by a broad cross-section of persons in the public and private sectors, as well as the tourism community.

Despite the magnitude of the development, sustainability and environmental protection have been made priorities at Sugarcane Bay. The measures being taken in this regard include the rejuvenation of struggling local ecosystems like Little Laughlands Bay, enhancing the water clarity and its biological quality on the shoreline, replanting 12 acres of mangrove gardens, and creating a manmade wetland to enhance the habitat for indigenous wildlife.

In line with this strong focus on sustainability, Sugarcane Bay was one of the first tourism developments to receive the Government of Jamaica’s approval to enter the Shovel Ready Programme. This programme fast tracks development and construction permits, and prepares the site and all regulatory agreements to help speed the turnaround time for development and build-out.