Barbados Today reported earlier this morning that the parent company of the Royalton luxury hotel chain has given its commitment to establishing the brand in Barbados, despite the downturn in global tourism brought on by the coronavirus (COVID-19) pandemic.
In a letter introducing itself, SD Barbados Limited, a division of the Toronto, Canada-based Sunwing Travel Group, said: “Our commitment to Barbados has not wavered and we are forging ahead — albeit slightly delayed due to the present global climate — with our plans to add the beautiful island of Barbados to our Royalton Luxury Resorts destination portfolio.”
In 2018 Sunwing embarked on the renovation and rebranding of the Discovery Bay Hotel in Holetown, in partnership then owner of the property, Rex Resorts.
Sunwing Travel Group’s subsidiary Blue Diamond Hotels & Resorts manages a portfolio that includes six distinct brands and accommodation categories led by the Royalton Luxury Resorts as its flagship luxury brand.
“Through our subsidiary Blue Diamond Hotels and Resorts Inc, the Starfish Discovery Bay Resort joined the portfolio as a mid-range all-inclusive property enjoyed by families, couples, and singles,” the article quotes the company.
“However, against the backdrop of a deficit in new luxury hotel projects on the opulent west coast of the island, the acquisition created a prime opportunity to establish a hotel product in keeping with the luxurious signature of Barbados’ Platinum Coast.”
As a result, the company took the decision to rebrand the dated Discovery Bay to the All-Inclusive Luxury Royalton and a created a time frame within which it would introduce the world-renowned product to Barbados’ west coast.
The new for look Discovery Bay property, Sunwing had disclosed, would reflect the architecture and feel of its other Royalton properties in the Caribbean.
“Our commitment to Barbados has not wavered and we are forging ahead — albeit slightly delayed due to the present global climate — with our plans to add the beautiful island of Barbados to our Royalton Luxury Resorts destination portfolio.”— Sunwing Travel Group
“With an extremely successful track record in the Dominican Republic, Jamaica, St Lucia, Antigua, Grenada, and Cuba, Blue Diamond Hotels & Resorts proposes a US$200 million, modern All-In Luxury (all-inclusive) resort on an approximately 4.5-acre beachfront site at Trents, Holetown St James,” Sunwing said at the time.
“The property specifics include: A seven-storey modern-luxury designed structure with levels across individual buildings ranging from two, four, six and seven stories.Four distinct buildings including the Chairman Building, the Diamond Club and the Royalton.”
The design plan also included eight room categories — Luxury Junior Suite King to Luxury Junior Suite Double with Swim Up to Luxury Chairman Two Bedroom – totalling 250 rooms; amenities such as a gym, pool, watersports and children’s recreational areas; four restaurants, five bars and lounges, spa, beauty salon, and a retail shop.
The group also outlined some of the economic benefits the project should bring to the island, including the creation of 600 jobs, training opportunities for staff at all levels through its Blue Diamond Resorts University, and involvement in community projects.
“Considering the COVID-19 pandemic, we are also eager to contribute and donate to the health and safety practices on island where possible,” SD Barbados stated.