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An artiste's impression of the Magna Motors' Hyundai Jamaica centre now under construction on Oxford Road in New Kingston, Jamaica. (Photo: www.hyundaijamaica.com)

Magna Motors still on track to open Hyundai Jamaica facility

An artiste's impression of the Magna Motors' Hyundai Jamaica centre now under construction on Oxford Road in New Kingston, Jamaica. (Photo: www.hyundaijamaica.com)

Two years after announcing the construction of an ultra-modern, state-of-the-art facility on Oxford Road to house its Hyundai sales and service centre, Magna Motors Limited is resolute that the project will reach its end by December this year.

According to Magna Motors Marketing Manager Etmour Williams, plans to have the facility completed at the end of last year were derailed with changes in design to reflect Hyundai Global’s brand guidelines. In addition, the company has had to adjust its budget from the US$8 million announced in 2018 by then-Managing Director Juan Vargas.

Magna Motors Marketing Manager Etmour Williams with Hyundai Jamaica brand ambassadors Kalilah Reynolds (left) and Talia Soares. (Photo: Facebook @Hyundai Jamaica)

“Due to unexpected changes in design, among other matters, the budget has come to around US$11 million to US$12 million,” Williams said, responding to a Caribbean Business Report media enquiry.

Once complete, the new location should occupy 2.52 acres (109,771 square feet) and boast a full range of services for maintenance and repair, a pre-owned department, kids zone, and will be outfitted with award-winning Hyundai models, top-of-the-line equipment and other amenities.

“We have been differentiating ourselves from our competitors by delivering on our promises and providing exceptional customer service and value. This will only get better with our modern, premium facility with all our amenities and offerings under one roof…with even greater convenience.”

— Etmour Williams, marketing manager, Magna Motors (Jamaica) Limited

According to Vargas, the image of the building and components of the facility will transmit what Hyundai represents: a modern premium brand.

In 2016, Magna Motors, which has its headquarters in the Dominican Republic, earned exclusive distributorship of the Hyundai portfolio in Jamaica after the South Korean vehicle manufacturer rescinded its arrangement with Key Motors.

Vargas acknowledged in February that year, at a Private Sector Organisation of Jamaica President’s Breakfast meeting, that Jamaicans traditionally preferred Toyota, Nissan, and Honda motor vehicles. But he was also bullish on increasing the market share for the Hyundai brand and positioning it among the top-five sought-after motor vehicles on the island.

An artist’s impression of the showroom of the Magna Motors’ Hyundai Jamaica centre now under construction on Oxford Road in New Kingston, Jamaica. (Photo: www.hyundaijamaica.com)

“We are going to double the capacity available in Jamaica,” Vargas noted at that time.

Like Vargas, Williams is convinced that Magna Motors can secure a market leader position among automotive dealers.

Magna Motors’ current Hyundai showroom on Old Hope Road in St Andrew, Jamaica.
(Photo: www.hyundaijamaica.com)

“We are most definitely working towards becoming the leader and the top automotive dealer of choice in Jamaica,” he told Caribbean Business Report, adding: “Our mantra is to continuously satisfy our customers with modern premium vehicles, exceptional customer service and value and being proactive in satisfying our customers’ needs”

By completing the modern, state of the art facility at Oxford Road, Magna Motors will be able to amalgamate its showroom and service centre into one location. At present, the company houses its sales showroom on Hope Road in St Andrew while operating a service centre on Balmoral Avenue in the same parish — a situation which obtains since it took over the dealership four years ago.

Magna Motors’ present Hyundai Service Centre at 22-24 Balmoral Avenue in St Andrew, Jamaica. (Photo: www.hyundaijamaica.com)

However, with a full-service Hyundai facility on Oxford Road, Magna Motors will have the challenge of competing with other motor vehicle dealerships, among them Kia and Audi.

“We have been differentiating ourselves from our competitors by delivering on our promises and providing exceptional customer service and value. This will only get better with our modern, premium facility with all our amenities and offerings under one roof…with even greater convenience,” Williams said.

In addition to selling vehicles that are outfitted with the latest Android and Apple technology at a competitive price, Magna Motors offers its customers five-year warranties, two years of service and five years’ roadside assistance.

What’s more, the company has plans to construct another state-of-the-art facility in Montego Bay to deepen its market penetration in Jamaica and meet the demand for Hyundai vehicles in the western section of island.

An artist’s impression of the exterior of Magna Motors’ Hyundai Jamaica centre now under construction on Oxford Road in New Kingston, Jamaica. (Photo: www.hyundaijamaica.com)

“However, to say the exact date would not be possible. But a Montego Bay location is our next step coming soon since it is also a priority that we maintain our existing partnership in the area in order to provide services,” Williams said.

“We are committed to Jamaica and we are committed to investing in whatever it takes to deliver on the promise of delivering Hyundai international philosophy and world-class standards,” he added.