Jamaica Promotions Corporation (Jampro) yesterday welcomed UK-based business process outsourcing (BPO) firm Ventrica to the country’s rapidly growing global services sector.
A full-service customer management outsourcer, Ventrica specialises in outsourced contact centre services, dedicated customer services, customer insight and data analytics, and social media management.
According to Ventrica founder and CEO Dino Forte, the company will employ up to 300 team members in its first year of operation in Montego Bay, Jamaica, which is its first delivery centre outside the UK.
“We chose Jamaica because of its strong synergy with British and Western culture, the ease of doing business, its highly educated and English-speaking workforce, competitive costs and quality infrastructure. It is also a highly experienced BPO destination already servicing global brands,” the CEO shared .
“Montego Bay has a solid reputation as a hub for BPO operations in Jamaica due to the availability of good contact centre space, great staff, a solid and stable communications and technology infrastructure and let’s not forget, great beaches. All these things combined convinced us to expand into Jamaica,” he added.
Forte also thanked the Jamaican Government, Jampro, and the British High Commission for their “strong support” to launch the Jamaican operation.
Vivion Scully, manager of IT Enabled Services at Jampro, said the agency role in the development of the project served to attract diverse investments into Jamaica’s outsourcing sector, which is on of its goals.
“Ventrica is a top UK BPO organisation that utilises the latest technology to deliver best in class customer support for its clients and a positive environment for its employees. We welcome their decision to establish operations in Jamaica,” he added.
At present, some 65 companies operate in the local outsourcing and global services sector and employ over 43,000 persons.