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The Jamaica Promotions Corporation building on Trafalgar Road in New Kingston, Jamaica. (File photo)

Jampro, Ministry of Foreign Affairs explore diplomacy to boost investment and trade

The Jamaica Promotions Corporation building on Trafalgar Road in New Kingston, Jamaica. (File photo)

The Jamaica Promotions Corporation (Jampro) has join forces with the Ministry of Foreign Affairs and Foreign Trade (MFAFT) to aggressively promote Jamaica for investment and trade opportunities.

Under the new Economic Diplomacy Programme (EDP), Jampro and MFAFT will collaborate on  marketing and engagement activities that will highlight business opportunities in order to generate foreign direct investments and drive exports from Jamaica, as well as enhance the island’s presence and profile internationally.

“Economic diplomacy is at the core of Jamaica’s foreign policy,” noted Jamaica’s Minister of Foreign Affairs and Foreign Trade, Senator Kamina Johnson Smith.

Minister of Foreign Affairs and Foreign Trade Senator Kamina Johnson Smith (Photo: JIS)

“It plays a critical role in advancing the Government’s economic growth agenda through building strategic relationships and leveraging our overseas presence to promote Jamaica’s trade and investment interests,” she continued.

As such key component of the EDP will be to explore opportunities with business leaders in the Jamaican Diaspora.

Among the other tools the partners will use to attract investors and international buyers are digital events for investment and trade promotion; investor targeting and engagement; investor and buyer missions to Jamaica; and market development activities in Africa, the Middle East, Asia, North America, the Caribbean, Central and South America, and Europe.

“Despite the disruptions to supply chains and markets, COVID 19 offers us an opportunity to explore new avenues to further this [economic growth] agenda.”

— Senator Kamina Johnson Smith, Jamaica’s minister of foreign affairs and foreign trade

The EDP comes as Jampro and the MFAFT look to increase Jamaica’s exports and investments, and as Jamaica seeks to protect its economic gains made pre-COVID-19.

“Despite the disruptions to supply chains and markets, COVID 19 offers us an opportunity to explore new avenues to further this [economic growth] agenda. The execution of the EDP is therefore timely, and the ministry is looking forward to its collaboration with JAMPRO to increase the economic development of the country,” Minister Johnson Smith stated.

To this, Jampro President Diane Edwards agreed, adding, “The EDP is happening at a crucial period as we look for new ways to build Jamaica’s economy post-COVID-19. We want to position Jamaica as the place to do business for international clients, as well as business leaders in the Diaspora, who are thinking of their next move during the expected economic recovery.”

President of Jamaica Promotions Corporation Diane Edwards (File photo)

She underscored that MFAFT has been a critical partner to Jampro as it fulfils its mission of driving economic development through growth in investment and export, “…but this programme will elevate the strength of our partnership.

“We will directly engage all diplomatic missions and consular posts, and provide access to materials needed to promote business in Jamaica not only from a diplomatic standpoint, but from an investment and export perspective as well,” Edwards remarked.