The Jamaican franchisee of Burger King, Popeyes Louisiana Kitchen and Little Caesars Pizza added last week added another quick-service unit to its growing network of restaurants.
On Thursday, July 16, 2020, Restaurant Associates Limited officially opened its eighth Little Caesar’s Pizza restaurant in the Reliance Mall, Mandeville, delivering on plans to expand the restaurant’s brand across the island.
Commenting on the opening, Lisa Lake, Group CEO, RAL, said “The opening of this new store is especially significant for us given the COVID-19 pandemic has derailed the plans of so many other companies. We are not only celebrating the provision of increased employment for Jamaicans but we are also very thankful that in the height of the pandemic, we were able to stay the course and none of our employees lost their jobs, neither did we close any of our stores.”
With the addition of the new store, RAL also increases its staff complement by 19 employees to a new total of 160 across the eight Little Caesar’s stores and 900 across its three quick-service restaurant franchises.
Lake added that, “Despite difficult financial times, we are committed to our goal of even further expansion and job creation. Before the end of the year we will be opening two other Little Caesar’s stores, along with three new Popeyes stores.”
RAL operates Little Caesar’s stores at The University of the West Indies, the Half-Way-Tree Transport Centre, Manor Centre, Cross Roads, Portmore, and Negril.
“Despite difficult financial times, we are committed to our goal of even further expansion and job creation. Before the end of the year we will be opening two other Little Caesar’s stores, along with three new Popeyes stores.”— Lisa Lake, group chief executive officer, Restaurant Associates Limited
When Caribbean Business Report enquired about the choice of location, RAL responded: “With respect to the siting of the 8th Little Caesar’s store in Mandeville, please note that RAL chooses areas where there is a great fit for the brand in meeting the needs of the market in that community. When location possibilities open up in places that allow us to do that, we pursue those opportunities. Mandeville was one such pursued and secured location opportunity.”
The company’s head of sales and marketing, Sabrena McDonald Radcliffe, said that the company continues to differentiate itself among its competitors by offering convenience and budget-friendly meals.
“As consumers become more budget-conscious in these times, Little Caesars continues to lead in value and convenience with large pizzas starting at JM$1000 (approximately US$7) and with our ‘Hot-N- Ready’ pizzas, always ready right from the oven, so there is no need to pre-order,” she pointed out.
In terms of the layout of the new store, McDonald Radcliffe informed that COVID-19 is informing physical changes at its locations, including “increased safety for crew members and guests with specially designed counters which limit contact and visible safety guidelines and sanitizing stations”.