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Shanan Smart, the current CEO of iCreate (Photo: Jamaica Observer)

iCreate appoints new GM

Shanan Smart, the current CEO of iCreate (Photo: Jamaica Observer)

iCreate Limited indicates that the company has appointed a new general manager for its training institute in the person of Shanan Smart effective January 20, 2020. 

The company said Smart has been with iCreate Limited for the last two years and has supported the company through 2020, a period during which it was forced to overhaul its business model due to the COVID-19 pandemic. 

Directors stated in their notice, “In her new role, Smart will be responsible for the overall growth of the institute and build-out of our several partnerships with HEART, the Digital Marketing Institute, Code Fellows, and the University of the Commonwealth Caribbean.”

(Photo: Facebook @iCreateEDU)

The new GM is currently enrolled in the United Kingdom-based Digital Marketing Institute Sales Academy where she is pursuing a globally accredited certification in digital and social selling. She is also the holder of a Bachelor of Science in Environmental Biology from the University of the ‘West Indies (UWI), Mona, Jamaica.

Managing new initiatives

In December 2020, iCreate announced several initiatives which it says will “pivot and grow” the company  for 2021

Company’s Chief Executive Officer, Tyrone Wilson reiterated in a new Jamaica Stock Exchange release on Monday January 11, 2021,  that the company has created a second  division called Opportunity Ventures, and which is set to start a Creative City Initiative.

“In her new role, Smart will be responsible for the overall growth of the institute and build-out of our several partnerships with HEART, the Digital Marketing Institute, Code Fellows, and the University of the Commonwealth Caribbean.”

The company will also acquire  an e-commerce company Mobile Edge and  stage, for the second year running, an the Reggae Sunsplash Music Festival.

The Creative City Initiative, said to be the first of its kind in Jamaica, will include new  office space for the iCreate Institute, the company’s first division; studios for creatives (artistes and marketers) with residential accommodations to service those needs; museums and co-working spaces. 

This real estate development in New Kingston is being facilitated through a Joint Venture Agreement signed on December 23, 2020 with the proprietor of the lands.

iCreate, however, did not disclose the JV partner and land owner.

(File photo)

 The project is estimated to cost approximately One Billion Jamaican Dollars (J$1,000,000,000.00) and should be completed in the next 24 months, Wilson said.

iCreate reported revenue of $7.8 million in Q3,2020, ending September 30, 2020,  down  52 per cent year on year. 

The quarter’s loss was JM$5.3 million compared to JM$3.1 million for the same period in 2019. However, the nine-month revenue of JM$46.16 million was 13.8 per cent above JM$41.4 reported for the same period in  2019.