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iCreate appoints new general manager

iCreate Institute has appointed marketing professional Sophia Harris as its general manager effective March 1.

iCreate Limited’s listing on the Jamaica Stock Exchange in February 2019.

Harris joins the iCreate team after leaving her former role as lead for marketing and business development at the Jamaica Football Federation, where she led sponsorship for the national senior male and female football teams for more than two years.  

She replaces Carl Carram who served as general manager of iCreate, which is listed on the Junior Market of the Jamaica Stock Exchange, from June 2018 until his recent departure. The company thanked Carram for his contribution “from start-up to training hundreds of creatives from varying fields throughout Jamaica and Trinidad and Tobago.”

“iCreate is not only a world-class training institution but we are also offering to develop digital, creative training content and programmes for other institutions…”

– Sophia Harris

Harris, who is a skilled in the areas of global business and brand development, commercial strategy, communications, business management and digital marketing, will be responsible for strategic development and marketing and sales for iCreate.

Regarding her appointment, Harris it was a great opportunity which will help to further education, a key driver for Jamaica’s success. “iCreate is not only a world-class training institution but we are also offering to develop digital, creative training content and programmes for other institutions to utilise internally, this has been successfully developed for agencies, education partners as well as business entities, at their request.”

Newly appointed general manager of iCreate Institute, Sophia Harris

Harris is the second senior appointment in the past month following that of chartered accountant Antoinette Hamilton as Chief Financial Officer in February.

iCreate, a subsidiary of the eMedia Interactive Group, develops degree and certificate programmes which target gaps in skills training and the development of creatives in Jamaica and across the region.

 The company successfully raised $24 million in a bond issue last month, done with a view to expand its business and pay down liabilities which totalled $37 million at the end of 2019.

Revenue for the company increased by 51.6 per cent last year, amounting to $48.3 million compared to the prior year.

However, net loss for the company was $34 million just over twice the previous year, due to lower than projected fourth quarter revenue