The Department of Tourism in Guyana’s Ministry of Business has partnered with the Guyana Tourism Authority, Tourism and Hospitality Association of Guyana, and Small Business Bureau to establish the Tourism Recovery Action Committee (TRAC).
As such, Minister of Business Haimraj Rajkumar will oversee the operations of TRAC, which will house its Secretariat in the ministry’s South Road office.
Yesterday, in a release the department explained that it moved to convene the committee due to the impact of the COVID-19 pandemic which has disrupted the global tourism industry.
The release further noted that “after a solid performance in 2019, the tourism industry is expecting a period of negative growth in 2020 as a result of the necessary travel restrictions implemented to stop the importation of the virus.
“[TRAC] will be recommending research-based solutions and define viable strategies for the tourism sector in Guyana through a process of multi-agency and multi-stakeholder collaboration aimed at accelerating recovery from the adverse economic and other impacts of the COVID-19 pandemic,” the release also stated.
Over the next 12 months, the committee, as it aims to revitalise the tourism sector, will focus on a variety of areas affected by the virus. Its members will have the assistance of several specialist advisory subcommittees.
“These advisory subcommittees will be exploring and proposing solutions in areas such as safety and sanitation, strategic marketing, tech innovation, international partnerships, finance and resource mobilisation, communications management, ports and frontiers, product resilience, and research and data collection,” the release pointed out.
TRAC will also include the participation of the public and private sector, as well as community, municipal and regional entities and international organisations.
The Central Committee of TRAC will hold its first meeting this week to plan the immediate measure that it will take.