Jockeys surge for the finish line during an event at Caymanas Park in St Catherine, Jamaica (File photo)

From Caymanas Park to the world: Supreme Ventures inks sponsorship deal with Australia-based BetMakers

Jockeys surge for the finish line during an event at Caymanas Park in St Catherine, Jamaica (File photo)

Jamaican betting company Supreme Ventures Limited (SVL), through its subsidiary Supreme Ventures Racing and Entertainment Limited (SVREL), has entered into a partnership deal with Australia-based BetMakers Technology Group that will see the latter sponsoring and broadcasting events at Caymanas Track for the next five years.

As part of the deal, the horseracing betting solutions provider and wagering technology outfit will be working with SVREL to construct new infrastructure at the racetrack, including a trainers’ pavilion. BetMakers will also implement, manage and distribute a fixed-odds betting solution that will give punters more choices when placing their bets.

Executive Chairman of Supreme Ventures Limited Gary Peart (Photo contributed)

According to Executive Chairman of the Supreme Ventures Group Gary Peart, “We see the fixed-odds horseracing revolution that BetMakers has championed in North America as being a huge benefit to the racing industry as a whole and we are very proud to be one of the first tracks
that will implement the sophisticated fixed odds system they provide. This a major transformational change that will vastly benefit the betting public and all of the industry stakeholders.”

He added that the agreement with BetMakers will provide local horseracing with “a tremendous boost and opportunity for growth”, and that the company’s involvement in the industry “in such an all-encompassing manner” will lead to renewed interest in the sport.

“Caymanas has started the journey to become the jewel of the Caribbean and the deal with BetMakers will aid in propelling the company towards that goal”

— Solomon Sharpe, chairman, Supreme Ventures Racing and Entertainment Limited

A new look for Jamaican horseracing

For his part, SVREL Chairman Solomon Sharpe said the partnership with BetMakers will transform the local horseracing industry as Caymanas Park will become of the first racetracks in the Western Hemisphere to implement fixed-odds horseracing alongside tote betting. He noted, too, that the partnership will further enhance the betting menu at Caymanas Park and off-track betting sites.

Chairman of Supreme Ventures Racing and Entertainment Limited Solomon Sharpe
(Photo contributed)

“Caymanas has started the journey to become the jewel of the Caribbean and the deal with BetMakers will aid in propelling the company towards that goal,” Sharpe underscored, adding that the partnership s a testament to the strength of the Jamaican racetrack’s brand and potential both within and outside of the country.

Up until 2025, the Australia-based betting technology will be a major sponsor of premier Caymanas Track events such as the Triple Crown series, which includes the 1000/2000 Guineas, Jamaica Derby, and Jamaica St Leger. In addition, BetMakers will sponsor the Quarterly Championship and earn the naming of one race each race day during the year.

Jockeys on their horses in full flight during a race at the Caymanas Park in Portmore, St Catherine (File photo)

SVL has indicated its desire to reimagine operations at Caymanas Park — the only horseracing track in Jamaica. Earlier this year it signed an agreement with Chukka Tours to position the park as a tourism destination. In October, SVREL introduced the Reggae Six as a new offering to bettors.

Racing locally, broadcasting globally

With the introduction of fixed-odds betting and local races broadcast across their BetMaker’s Global Racing Network, Todd Buckingham, CEO of the Australian betting solutions provider, described the deal as a win-win for Caymanas Park.

Todd Hamilton, CEO, BetMakers Technology Group (Photo: Market Herald)

“Having the opportunity to work alongside Supreme Ventures in bringing fixed-odds betting on horseracing into Jamaica, while also exporting the Caymanas Park signal across our global racing network is a major coup for BetMakers. But what adds further excitement is the hands-on approach this deal entails,” he remarked.

“BetMakers will use its knowledge of the vibrant Australian racing scene to work with Supreme Ventures in making Caymanas Park not only the jewel in the crown of Caribbean racing, but also in becoming a truly international racing destination, by having a gold standard product,” Buckingham explained further.

With regards to BetMakers, the CEO said the deal will advance its mission to globalise and modernise the horseracing industry.