American company Enterprise Holdings last week announced the opening of its first flagship Enterprise Rent-A-Car location in Aruba, as part of a expansion initiative in Latin America that also includes Panama and Brazil.
As with Panama and Brazil, in Aruba Enterprise Rent-A-Car, which has started taking reservations for vehicles, will join its sister brands under Enterprise Holdings — National Car Rental and Alamo Rent A Car.
“Aruba, Panama and Brazil are integral to our continued global growth, as we seek to serve business and leisure travelers alike wherever they are in the world,” said Peter A Smith, vice-president of global franchising at Enterprise Holdings.
“As these destinations reopen for international flights, we’re dedicated to providing our customers a rental process that is safe, convenient and strengthened by our world-class customer service. And, as customers begin to travel again, increasing the availability of Enterprise Plus and Emerald Club is one more way to thank them for their business,” he added.
The company said it considered Aruba to be among the top destinations of choice for leisure travellers, and so it was fitting to increase its footprint in that country, establishing a branch at Queen Beatrix International Airport in Oranjestad.
In 2014, Enterprise Rent-A-Car made its debut in the Caribbean, beginning with the French territories of Martinque, Guadelope and French Guiana. Thereafter the company expanded into other Latin American and Caribbean countries, including Jamaica.