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The Digicel global headquarters in Kingston, Jamaica. (File photo)

Digicel embraces new mission as digital operator

The Digicel global headquarters in Kingston, Jamaica. (File photo)

Like the mythical phoenix, Digicel Group has risen from the ashes of its storied past as a telecommunications provider and relaunched itself as a digital operator.

On Tuesday the company said it “herald[ed] a new frontier” in its history, some nineteen years after it began operations in Jamaica as a mobile service provider, which kick-started a revolution in the telecoms industry across Latin America, the Caribbean and Asia-Pacific rim.

“Where others saw challenges, we saw an opportunity and we went for it. Back in the day mobile phones were only for the wealthy,” Denis O’Brien, founder and chairman of Digicel Group, explains in a YouTube video.

Founder and Chairman of Digicel Group Denis O’Brien (Photo: Irish Times)

In the two-minute, 30-second video, titled Digicel Step Out as a Digital Operator, O’Brien adds: “We democratised communications across the Caribbean, Central America and the Pacific regions, and we became a part of the fabric of those societies proudly.”

A decade of transformation

Within the last decade, through acquisitions the company embarked on becoming a full-service communications provider, adding broadband internet and fixed-line offerings to its portfolio. In Haiti, Digicel pioneered mobile money through its MonCash service.

(Photo: Google Play)

Today, with its footprint spread across 32 countries, Digicel continues to promise the best value for its best-in-class services as it embraces its new mission as a digital operator. And what does this mean for the company? Beyond its telecommunications services, Digicel now promises the delivery of “powerful digital experiences” through a suite of eight apps that offer sports, music, news, local radio, podcasts, and messaging on the go.

“This is the biggest thing we have done since our launch in Jamaica 19 years ago. Today we’re taking a massive step into our future and telling our customers that we will be with them 24 hours or 1,440 minutes of each day — that’s every minute of every day — and that we will always have an app and a digital experience to delight and engage them,” O’Brien points out.

“With our Digicel Prime Bundles, we’re making sure our customers can enjoy more of the things they love, with even more data”

— Oliver Coughlan, Digicel CEO — Caribbean and Central America

Prime experiences

As part of the transition, and its move to improve customer relations through premium digital experiences, customers now have the opportunity of enjoying the all-new Digicel Prime Bundles.

Digicel Prime Bundles feature all of Digicel’s suite of digital services (or apps) spanning D’Music for music; PlayGo for TV streaming; SportsMax for all things sport; BiP for advanced messaging, video and voice calling, gaming and marketplaces; LOOP for local and international news, GoLoud for 75 local radio stations and podcasts; and Billo for cloud storage — each with its own allotment of data.

“With our Digicel Prime Bundles, we’re making sure our customers can enjoy more of the things they love, with even more data. Our Digicel Prime Bundles are unmatched in the market. Nothing else comes close,” Oliver Coughlan, Digicel CEO Caribbean and Central America shared.

“Whatever our customers are into, we have an app and a digital experience for them meaning they can do more, experience more, learn more, laugh more, make more, share more, listen more and play more together with Digicel. Our Digital Operator promise to customers is of simply more. Welcome to Digital at Digicel,” he added.