Telecommunications company Digicel says it will cease all paid advertising on Facebook platforms globally for the month of July as the company takes a stand against hate speech online.
The announcement was made today June 30.
Digicel said the move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook and force it into affirmative action instead of standing by as its platforms are used to spark and spread negative, damaging and violent messaging.
Commenting on the decision to join the movement, Jean-Yves Charlier, Digicel Group CEO, said; “Everything we do across our 31 markets in the Caribbean, Central America and the Pacific is with the aim of helping to create a world where no one gets left behind. And there’s no room in that world for the promotion of hate, bigotry, racism, antisemitism and violence.”
“In seeking always to lead with positivity and the spirit of inclusion, proudly today on behalf of our 7,000 wonderfully diverse Digicel employees globally, our customers and our communities, we’re ‘hitting pause on hate’. By standing together with the world’s best companies, our hope is that Facebook will be forced to put people above profits and do the right thing to help build a society where all people are respected and valued equally – as is their basic human right,” he continued.
The movement, dubbed “Stop Hate for Profit”, is organised by the Anti-Defamation League, the NAACP, and other organisations who are advocating that businesses help them to “hit pause on hate” by pausing their paid advertising activities on Facebook platforms for the month of July.
Digicel added that it will make a donation of US$30,000 to Jamaicans For Justice (JFJ) to assist in its work to ensure the rights of all Jamaicans; that there is equal opportunity for citizens to realise their full potential and enjoy a sense of wellbeing, and that the culture is enhanced and respect shared.