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(Photo: icc-cricket.com)

Cricket West Indies signs US$3.9 million deal with British brand Castore

(Photo: icc-cricket.com)

British sportswear company Castore has signed a three-year deal to be Cricket West Indies’ (CWI) Official Team Kit Partner for a deal reportedly valued at US$3.9 million.

Castore’s deal with Cricket West Indies is valued at approximately US$4 million.

Additionally, Castore received global rights to produce replica West Indies kit, priced in line with that of other leading nations, with children’s replica kit to be made available at affordable prices.

Under the deal negotiated by sports marketing agency, Pitch International, Castore will outfit the teams of Cricket West Indies for Test, T20 Internationals (T20I) and One-Day International (ODI) games beginning May next year, according to a statement by CWI today, adding that the sponsorship covers kits for the association’s men’s, women’s and age group teams from under-15 and up.

“We look forward to using Castore’s product innovation and commitment to performance enhancement to support the team as they defend their T20 World Champions title next year.”

– Castore co-founder, Tom Beahon

“The West Indies will wear the new Castore kit for the first time when the West Indies Women play South Africa in five Colonial Medical Insurance ODIs in May and June. The West Indies men will then wear the new Test kit in the 1st Test England at the Kia Oval starting on June 4th, 2020 as part of the start of their three-match Test tour of England,” the CWI said.

Kits for the Test matches will be provided in traditional whites and the teams’ trademark maroon and will include trousers, T-shirts, cable knit pullovers and training kit.

Castore will provide kits for all the West Indies men’s and women’s teams.
(Photo: windiescricket.com)

“West Indies will wear a new T20I kit and ODI kit when New Zealand tour the Caribbean in July and the T20I kit will also be the design as the West Indies defend their T20 world title at ICC T20 World Cup Australia in starting in October.”

Commercial and Marketing Director for CWI, Dominic Warne, said “We anticipate this being a strong partnership between the West Indies with our incredible history and cricket talent, and a modern, innovative partner in Castore who are making exciting steps in the development of sports clothing.”

Tennis star Andy Murray became a shareholder in Castore in early 2019.
(Photo: thescottishsun.co.uk)

Meanwhile, Castore co-founder, Tom Beahon, said “We look forward to using Castore’s product innovation and commitment to performance enhancement to support the team as they defend their T20 World Champions title next year.”

Castore made news earlier this year when it entered a partnership with British tennis star Andy Murray, who became a shareholder in and adviser to the company.