A group of eight neighbouring Caribbean islands has joined forces to launch a reimagined tourism marketing strategy as they prepare to reopen their borders to international travellers.
The islands of St Kitts, Nevis, Saba, St Eustatius, French Saint Martin, Dutch Sint Maarten, Anguilla, and St Barthélemy have together created a Caribbean Group of 8, which will collaborate on a joint initiative that should amplify their presence in the regional tourism marketplace and create new travel possibilities and fresh itineraries for consumers.
“We are delighted to launch this new initiative,” said Jadine Yarde, CEO, Nevis Tourism Authority.
“Our common objective is to promote intra-regional travel, capitalising on our proximity to each other and today’s travellers’ desire to discover new experiences, collecting passport stamps along the way for bragging rights.”
To this end, the islands’ collaboration has resulted in the production of an introductory video that highlights each island’s unique selling points. In fact, just last week, on August 11, 2020, the islands rolled out the two-minute video across their social media platforms with a message conveying that “there is no better place than the Caribbean for travellers who are ready to venture forth when the time is right”.
“Our common objective is to promote intra-regional travel, capitalising on our proximity to each other and today’s travellers’ desire to discover new experiences, collecting passport stamps along the way for bragging rights.”— Jadine Yarde, CEO, Nevis Tourism Authority
According to a release posted on the Caribbean Tourism Organization’s website, the Caribbean G8 represents a combination of current and former Dutch, British and French island territories.
Though each island has its own unique experiences, combined they reflect the vibrant Caribbean culture, creativity and hospitality which has made the region the preferred destination among travellers across the world. In particular, they offer a huge array of cuisines, art, music and literature — set against the backdrop of stunning landscapes, spectacular beaches, land and water sports, and boutique accommodations at various price points.
Charles Lindo, Director of Tourism for St. Eustatius applauded the joint effort, noting that the production of the video “is testimony to our solidarity and our unison as one Caribbean destination.”
His counterpart from Saba, Glenn Holm, director of tourism for the Saba Tourist Bureau, said he “looks forward to welcoming visitors to the Unspoiled Queen of the Caribbean, a safe haven where culture, history and nature abound”.