Director general of The Bahamas Hotel and Tourism Association (BHTA) Joy Jibrilu recently shared that the country’s tourism industry is showing signs of recovery, pointing to a report indicating a growing interest in the destination.
“Our insights show us that there is huge interest in Caribbean travel, and specifically travel to The Bahamas,” she said at BHTA’s Board of Directors & Membership Meeting last month.
While noting that 2020 was a challenging year, not only for the country but also globally, Jibrilu said the interest in The Bahamas has grown when since the Government opened its borders.
The latest report from the Expedia Group’s North American sites revealed that searches to and about The Bahamas increased nearly 170 per cent in February. In light of the removal of the “Vacation in Place” requirement and the consistent border entry requirement, The Bahamas has seen its most steady increase in interest among American travellers.
“We know that tourism will continue to grow in 2021,” the director general said, adding that travellers will opt for longer and international trips as the industry moves forward into Q3 and Q4 of 2021.
During the meeting, Jibrilu also disclosed information on The Bahamas Ministry of Tourism and Aviation on a high-level brand strategy that involves improving the destination profile of the island grouping in key markets.
“We have streamlined the process of acquiring the Travel Health Visa, thanks to critical feedback, and this is evident by the volume of applications that has been processed daily,” she informed.
Between November 2020 and March 23, 2021, the Bahamas Travel Health Visa Unit has processed 230,000 international applications; from March 1 to 23, 2021, the unit processed over 66,500 international visas.