Some 48 Jamaican companies will benefit from export development support through the Export Max III programme coordinated by Jamaica Promotions Corporation (JAMPRO) and its partners, Jamaica Business Development Corporation (JBDC) and Jamaica Manufacturers and Exporters Association (JMEA).
The Export Max III partners announced the selection of the third cohort on December 10 at a signing ceremony in Kingston, held at the Jamaica Pegasus hotel, a year after the official launch of the programme.
“JAMPRO is committed to supporting Jamaica’s exporters, and since 2011, Export Max has been the vehicle that we have used to take many export-ready companies to market. We will continue to do so and expand our support to further help Jamaica’s exporters to find routes to market, achieve sustainable market presence, and grow market share. The export business is a marathon, not a sprint, so we and our partners, the JBDC and JMEA, are here to support these enterprises for the long haul, ” JAMPRO President Dianne Edwards shared at the ceremony.
Through their participation in the Export Max III programme, which will end in 2022, companies will receive intensive capacity building and market penetration support, as well as participate in the development and implementation of a customised three-year enterprise development plan for their respective operations.
JAMPRO, along with its partners, is aiming to increase participating firms’ annual average growth in export sales by 50 per cent over the next three years, while generating at least 15 major trade leads per company. In addition, the Export Max III partners will facilitate access to at least one new export market.
While calling the collaboration on Export Max III “a powerful alliance”, JMEA President Richard Pandohie emphasised that, “I know that our efforts will produce results that will make a difference… Jamaica needs exports for sustainable economic growth, to create quality jobs, and to continue to build brand Jamaica by sending our products to every nook and cranny of the global village.”
For its part, the JBDC will be responsible for a majority of the programme’s capacity building initiatives and will provide support to the participating Jamaican companies by introducing their brands to new markets.
To this end, JBDC CEO Valerie Viera affirmed the agency’s commitment to delivering effective business development intervention to the entrepreneurs under the programme.
“We are pleased to partner with JAMPRO and the JMEA in what is shaping up to be a historic move to further strengthen Brand Jamaica abroad,” she said, adding: “Partnerships are critical in this line of business, as we pursue a common goal towards economic development for our country.”
Sponsors of Export Max III include the Foundations for Competitiveness and Growth Project, the Development Bank of Jamaica, the Bureau of Standards Jamaica, Scotiabank, Trade Management Services Limited, Jamaica Productivity Centre, Dewar Wiggan & Partners, HEART TRUST/NTA, and JN Small Business Loans.