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20,000 Jamaicans to go ‘digital’ with Flow’s Project Rise

Telecoms firm launches voice-activated smartphone & connectivity pilot programme

Flow’s Country Manager Stephen Price demonstrates the user-friendly voice-activated system to a customer.

Thousands of Jamaicans are being given the opportunity to participate in the digital era with access to affordable smartphones through a pilot programme led by telecommunications leader Flow and its parent company Liberty Latin America (LLA).

Jamaica has been selected for the trial programme that is designed to unlock the possibilities and conveniences available on the Internet, with the ‘push of a button’.

“The mission of Rise is to bridge the proverbial ‘digital divide’ for hundreds of Jamaicans including the most vulnerable – such as the elderly, those without the strength of pocket and those who feel like technology forgot them – for as little as $100 per day.”

– Flow Country Manager, Stephen Price

On November 10, the company introduced ‘Project Rise’, a complete mobile solution inclusive of a user-friendly, voice-activated smart mobile phone that is set to become a key enabler of digital connectivity for an estimated 20,000 Jamaicans by the end of December.

According to Flow’s Country Manager, Stephen Price, the company is optimistic that this new mobile solution, powered by a KaiOS system and Google Assist functionalities, will unlock a world of possibilities with a simple voice command.

Stephen Price, Flow Country Manager, demonstrates the ease with which the voice-activated system can be used to two customers.

“Project Rise brings new possibilities through connectivity to groups of people that have been unable to take part in the digital era, ensuring access to the tools necessary to achieve progress,” Price said.

“Connectivity is key to helping Jamaicans achieve its national development outcome of creating a technology-enabled society. The mission of Rise is to bridge the proverbial ‘digital divide’ for hundreds of Jamaicans including the most vulnerable – such as the elderly, those without the strength of pocket and those who feel like technology forgot them – for as little as $100 per day,” Price explained.

“We are also committed to leveraging our regional position and scale to seek out, embrace and facilitate new technologies that can make a difference in the life of our customers.”

– Flow Country Manager, Stephen Price

The programme which was launched during a community treat hosted by the company at the Boys’ Town Football Field in Kingston, will see the telecommunications firm distributing the mobile connectivity bundle within the communities of downtown Kingston and in sections of Spanish Town this year. The planned pricing for the solution is $2,100 including GCT for customers switching to Flow from another network and $3,100 including GCT for new customers.

“We conducted a lot of research that helped to inform every decision regarding this project,” Price further highlighted. Consumer education and the benefits of mobile data have been identified as a key pillar in driving the success of Rise, which Price says will be a major part of the sign up and activation process.

During the launch, Price also signalled that Flow remains passionate about supporting Jamaica’s digital advancement by aggressively working to expand and improve its 4G/LTE data network across the island with a special focus on rural and remote areas.

“We are also committed to leveraging our regional position and scale to seek out, embrace and facilitate new technologies that can make a difference in the life of our customers,” Price said in closing.